SMURFIT KAPPA’S Sustainable fruit packaging led to 50% sales increase

Smurfit Kappa’s sustainable packaging is having a transformative effect on the European fresh produce sector, with one customer reporting a sales increase of 50%. Smurfit Kappa was approached by a fresh fruit provider in Poland who wanted a more sustainable and hygienic alternative to the wooden crates and punnets it was using for strawberries. A …